A thought popped into my head earlier this morning. Much of Apple's current success dates back to the introduction of the iPod in 2001. It quickly reached widespread adoption because of its ease of use and great design. But what occurred to me is that the iPod spent most of it's time hidden in pockets and bags.
What helped the iPod reach its success because it stood out in a completely different way. In a sea of black headphones, Apple chose to use white. And despite the issues with cleanliness, the white headphones stood out. People could see them and know that it wasn't an MP3 player being listened to, it was an iPod. That single choice of headphone colour helped sell the iPod which without a doubt brought us to the Apple we know today. It's the little things.