Triage

The Oxford Online Dictionary:

the process of determining the most important people or things from amongst a large number that require attention

The word triage seems to encapsulate a huge amount of the work that we creatives do. Primarily used in medicine as the way in which patients or illnesses/wounds are prioritised by urgency. It seems that a huge amount of time is spent trying to decide (and stressing about) what to do next. Emails? Image editing? Creative research? More coffee?

How we spend our time is of utmost importance and being able to prioritise effectively is invaluable. That's why I think we should consider it less as the task of "time management" and more as the skill of triage. When it becomes second nature we can continue to create, design and develop without worrying about management.